On this up to date version of the trade staple, veteran media govt Jeff Ulin relates enterprise principle and observe throughout key international market segments―movie, tv, and on-line/digital―offering you with an insider’s perspective that may’t be discovered anyplace else. Learn the way an thought strikes from idea to revenue and the way distribution dominates the underside line: Hollywood stars could make the headlines, however advertising and distribution are the behind-the-scenes drivers changing content material into money.
The third version:
Contains views from key trade executives at studios, networks, businesses and on-line leaders, together with Fox, Paramount, Lucasfilm, Endeavor, Tencent, MPAA, YouTube, Amazon, and plenty of extra;
Explores the explosive development of the Chinese language market, together with field workplace traits, participation in financing Hollywood characteristic movies, and the surge in on-line utilization;
Illustrates how on-line streaming leaders like Netflix, Amazon, Apple, YouTube, Hulu and Fb are altering the best way TV content material is distributed and consumed, and in instances how these companies are shifting into theatrical markets;
Analyzes on-line influences and disruption all through the distribution chain, and explains the dangers and affect stemming from altering entry factors (e.g., stand-alone apps), supply strategies (over-the-top) and consumption patterns (e.g., binge watching);
Breaks down historic movie home windows, the financial drivers behind them, and the way on-line and digital supply purposes are altering the panorama.
Ulin gives the digital apprenticeship you must demystify and handle the difficult media markets, perceive how digital distribution has impacted the ecosystem, and glimpse into the way forward for how movie and tv content material will probably be financed, distributed and watched. An internet eResource comprises additional dialogue on matters offered within the e-book.
Writer : Routledge; third version (June 18, 2019)
Language : English
Paperback : 578 pages
ISBN-10 : 0815353367
ISBN-13 : 978-0815353362
Merchandise Weight : 1.79 kilos
Dimensions : 6 x 1.37 x 9 inches
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