Television: Innovation, Disruption, and the World’s Most Powerful Medium (The Broadcast Age and the Rise of the Network)

No medium in historical past can match the facility of tv. No product has unfold thus far and so quick. Nothing has had a lot affect. Nothing has impacted how the world sees itself like tv.

TELEVISION: Quantity 1 brings collectively seven many years of tales on how this occurred into one epic narrative.

How did an impoverished immigrant grow to be the king of all media, creating the primary radio community and the primary TV community? What induced the inventor of FM radio to leap out of a window to his loss of life?How did NBC, CBS and ABC innovate to construct their media monopolies? How did Star Trek create the primary fan tradition motion? What made The Mary Tyler Moore Present the primary nice feminist present, and #1 hit?What made Norman Lear probably the most influential TV comedy producer ever? How did Lucille Ball go from a washed-up B film actress to a multi-millionaire Hollywood studio mogul? What makes Louis C.Ok. the Jackie Gleason of the digital age?

With unparalleled insider perception, it shares crucial, sensible, behind the scenes classes from the enterprise of TV. The TELEVISION collection is a must-read for media executives, college students, entrepreneurs, and followers.

Two-time Emmy® Award winner, creator Seth Shapiro is a number one advisor in enterprise innovation, media and expertise. He’s an Adjunct Professor on the USC Faculty of Cinematic Arts, a Governor of the Tv Academy, and Principal of New Amsterdam Media LLC.

“In the event you ever needed to know the way the tv trade started, that is your primer.” — Garth Ancier, Former Leisure President, Fox Broadcasting Firm President, NBC Leisure Chairman, The WB Tv Community President, BBC Worldwide America

Seth Shapiro masterfully chronicles the evolution of tv… It was like seeing my life move earlier than my eyes.” — Preston Beckman, Senior Strategist, FOX Networks Group – Govt Vice President, Program Planning, NBC Leisure

“Seth Shapiro teaches THE class on the media enterprise. Now, he is writing THE e-book. He is THE knowledgeable.” — Ryan Vacation, Editor-at-large, The New York Observer Greatest-Promoting Creator of Belief Me I am Mendacity and The Impediment is the Method

“Seth is a spectacular storyteller with extraordinary perspective and actual world expertise. If you wish to actually perceive the TV enterprise, TELEVISION: Quantity 1 is a should learn.” — Shelly Palmer, Enterprise Advisor, Creator and Commentator

“Seth Shapiro nails it. With an eye fixed for eager element, insider’s entry, and a present for analytic storytelling, Shapiro weaves a robust tapestry…TELEVISION: Quantity 1 stands to grow to be a must-read for all trade members, college students of digital media, and viewers who’ve ever questioned how this world phenomenon referred to as TV got here to be.” — John Penney, Chief Technique Officer, STARZ

“Seth Shapiro has crafted a pleasant, story-filled historical past of tv that’s as entertaining because the medium itself… a should learn for all these trying to comprehend the way forward for video.” — Jay Samit, Creator of Disrupt You: Grasp Private Transformation, Seize Alternative and Thrive within the Period of Limitless Innovation

Seth is the proper creator to inform the story of tv. And the story is an interesting mixture of artwork and enterprise, of expertise and tradition. — Jeff Schultz, Senior Vice President Enterprise Growth, CBS

Writer ‏ : ‎ New Amsterdam Media LLC (August 8, 2016)
Language ‏ : ‎ English
Paperback ‏ : ‎ 344 pages
ISBN-10 ‏ : ‎ 0997304200
ISBN-13 ‏ : ‎ 978-0997304206
Merchandise Weight ‏ : ‎ 1.02 kilos
Dimensions ‏ : ‎ 6 x 0.78 x 9 inches